In this project I have effectively used the subsequent techniques, Text Control, Layers, Filters and the Crop tool. All of these tools I have used to a basic level as I am unsure of how to use them to their full potential as I have had restricted time using Photoshop.
The work I have completed at this stage shows development in these skills as I have only used them to a very basic level if I have even used the techniques before prior to this project, for example in the past I haven’t used a text control or layers tool however whilst developing my product I believe I have used the tools effectively for a first attempt, in review of my finished product it can be seen that I have used both tools effectively as the layers tool has been used to allow the pigs face to be the key focus point on this poster along with the spam tin and spam within the burger, I have used the layers tool to bring the attention to the pig at a first glance to draw the viewer in, and I have also used this tool on the spam itself and then tin, I have highlighted the spam and the tin as this is the item of interest and the pig has been used for a initial hook to keep the viewers involved with the product so that they will continue to analyse the poster until ultimately they see what product is being advertised.
The weaknesses I feel that I have after a second look at this product is that the overall product doesn’t look very professional, the reason being for this is that I haven’t used Photoshop before meaning the product lacked good editing skills also in addition to this the photographs taken were not mine and therefore I couldn’t get my thoughts into the final product, if I was to have control of the camera I personally would have taken the image so that more of the settings or surroundings could be seen to allow the viewer to get a feel of the location, furthermore I would have also zoomed further in to cut away the side of the model so that the model was to the left side and more of the setting was offset to the right, I would have personally used this technique to take away the body of the model and I would have also set the image up like this because of the way people read photographs (left to right) this would mean that immediately people would see the focus point and message of the advertised product.
To move towards the standard achieved by professional print photographers I feels that before performing media products such as this I need to have greater understanding of the product its functions and target audience, and I also could have reviewed other products similar to this to see how they are advertised and set out.
Prior to the rebranding of this product SPAM, the target audience was mainly older parents, or people who work a busy lifestyle on the move who don’t have time to prepare big meals.
Since my rebranding of the product I feel that the target audience has significantly changes I now believe that the target audience is from 16-19 year olds from the socioeconomic group of A,B, and C1. Without changing the actual product we have successfully managed to change the focus group from older busy people to the younger market, this has been done via a number of advertising techniques alone that make the product more appealing to the new target audience, the element in which we used to engage our audience is mainly focused upon the pig. Because in this shoot we haven’t used a real pig, the mask created provides a more humorous aspect attracting the younger audience as this technique engages this target audience to “read on”.
To develop the product I feel would use the camera more affectively and as mentioned frame the picture in a different way to allow more a less obvious shoot of a person with a mask, I could achieve this by completely taking away the left side of the body as we look at the image and by doing this would allow for more room for setting on the right. Also I feel I could use Photoshop to create a improved and more professional looking advertising poster.
When creating this advertising campaign we were unaware of all the contributing factors about our target audience if we had known all aspects of interest we would then be able to create a more comprehensive product that would tailor the needs of the targeted audience, If I was to create another campaign similar to this next time I will be able to meet their needs easier as I would known specific bits of information and would create time to find addition information about the target group. This demonstrates my understanding of segmentation systems as I have adapted the product to tailor the requirements of the target audience; one significant change our group brought to the restructure of the advert was to bring a more humorous aspect to the product so that it appeals to a younger audience and therefore fits the requirements of the task.
