Side / Front Lighting

Side and front lighting is where the light falls on a particular part of the subject. 

Side Lighting is where light falls onto a subject from the side in relation to the camera's positioning.

Front Lighting is where light shines onto the side of the subject facing directly towards the camera.

Side lighting can connotate darkness in the photo as light is only falling on one side of the subject, Side lighting is good for photographing males as it accents the jawline.

Front lighting - Depending on where the light comes from produces different effects, if the light comes from above it produces what is known as "butterfly lighting" this is because it makes a shape that is very similar to a butterfly under the nose Front Lighting can also be called Glamor lighting as it is often used when photographing female models etc, Front lighting is usually used to photograph females as it highlights the more feminine features it also softens the jawline and the check bones.

Aperture Settings

Canon EOS 450d, aperture priority f4, ISO 200, Shutter Speed Auto

The series of these three images show how the depth of field can effect an image to create a alternative impression and message on the viewer, with the above example I have set the camera to aperture priority and have decided to use the lowest stop being F4 in the environment the camera was in, the camera before taking this picture then calculated the shutter speed after I had manually selected the IOS to 200, using f4.0 allows the main subject in the image to be in focus whilst the background appears to be a blur.

Canon EOS 450d, aperture priority f14, ISO 200, Shutter Speed Auto

This second image represents the importance of time and speed being combined, this image is shot at f14 and shows a greater depth of field in comparison to the previous shot as we can see more detail in the background without losing any foreground focus. In this shot we are able to see more detail towards the far end of the table and we can now make out the display creating the backdrop in this shot, although we cannot necessarily read what the display says we are however more aware of what the background is as we can see that it is examples of work , also with this aperture and shutter combined we are able to see the figure’s of fellow students working at computers around the room and we are able to see what body shape they have unlike on the previous image where we could only see a blur of their clothing for example a pink blur.

Canon EOS 450d, aperture priority f29, ISO 200, Shutter Speed Auto

For this final example of aperture setting I have put the camera to its limits by shooting with F29, this is the camera’s maximum capability and with this setting we are able to achieve the maximum quality of depth of field, with this setting everything is in focus that isn’t moving for the duration of this shot, with such a high F stop it is likely that in most environments the shutter speed will be pushed to at least 1 second  and therefore if something is to move within the frame for example a bird or human they will become blurred therefore meaning that the shot doesn’t fulfil its full potential. The above image demotrates these settings however after reviewing this shot although the background and foreground is well focused it has a slight motion blur in the middle, Mark (teacher) is stood between the main subject and its backdrop and it appears that his arm has moved over the time period that the shutter is open/active meaning that there is a blurring effect of his right arm/hand. Shots that use high F stops for example F29 and long shutter speeds such as 20 seconds are often used by photographers looking for a perfectly focused image or one that can represent movement, an example of a photographer that adapts these techniques into his images is local photographer Joe Cornish, two examples of Joe’s images are located below and demonstrate the effect movement can have on a long exposure and also how with no movement the perfect landscape image can be achieved.




This shot shows the water looking misty and has a mysterious effect, the shot will have been created using these techniques of a high F stop low ISO and long shutter speed to avoid freezing the action of a water ripple or wave.











This shot again is achieved with similar settings and Joe has used this technique to allow him to get maximum focus on the whole of the landscape making the image more appealing and 3 dimensional.

Own Photography

Nikon D70s, Fully Manual, f 5, ISO 800, Shutter 1/250

Pop Up Flash -1.0 Intensity

Post Production Photoshop CS4

Location Redcar Skate park

This shot shows a controlled use of both high shutter speeds and good framing, I have taken this shot during a visit to a local skate park, for this shot I positioned myself on top of one of the several jumps and have a wide angle lens on to ensure that I capture the environment as well as the BMX and rider, I have chosen to include the graffiti in the background as I feel this adds to the shot, it allows the viewer to get a sense of the environment and adds another dimension to the image, the post production involved within further developing this image included adapting a pre set gradient to alter the colour and effect, I have used the preset gradient of black fading out to what already exists in the image, I have adapted this gradient by changing the gradient colour from black to green as it emphasises the graffiti and again makes the image more visually appealing in comparison to its original dull grey high contrast colour. Another alteration I have made in Photoshop was to select the magic lasso tool and select the body and bike to enable me to control the brightness, contrast, hue and saturation meaning that I was able to make the rider and his bike look like it is coming towards the viewer adding to the depth we can already see via the backdrop being so bright and alarming. By selecting the rider I was able to create the effect I was looking for which was to brighten the main subject here by using a combination of the above 4 adjustments i could alter when working on this individual piece.





the above image has been constructed using the pre and post production stages of photography, after deciding what i wanted to photograph i then began to plan how and where to take the image, after getting the intended result of a broken heart formed by sparklers i then began to with take the post production stages, firstly i created a duplicate layer and developed my own personalised gradient, after doing so i create the overlay affect so that the white to blue would fall across or on top of the image to create the subsequent above image, see below images to understand how to develop a personaisied gradient and what to overlay it onto the intended image / subject.

the above image has been achieved by using some easy and quick post production phases to help create the purple gradient effect, check the tutorial video i have created below to watch how a similar picture has been edited very quickly in a similar way, for this image i had positioned a flower in a vase and had left it in a well lit rom for several days, after monitoring the flower on a daily basis i kept track of its progress of life and waited for the point in which it could not grow any more, the shot was taken in dark conditions with a long exposure and high f stop, this was done so that i was able to get a great depth of field so that the  cracks could be  seen within the flowers stem, after taking this shot i did some quick editing to make this image more appealing and unique before uploading and sharing this sample of my work. 

this image above is another example of the use of a long exposure and the effectiveness it can have to create an extraordinary outcome, the image is of a flashing very small led light however over the duration of a 5 second exposure by walking towards the camera you are able to create some very cool and unique effects, i like this image as although it was unintentionally done the person holding the light has made a circular movement generating a cool effect, with further post production editing i feel this image could be improved by placing someones head in the distance within the small hole, the image looks 3d and this appeals to me as it is an example of a currently incomplete piece of work yet effective at getting people to have a second glance.







the above image is an example of my highest speed photography in practice, after watching some high shutter speed videos i felt ready to create my own series of images an the above example is one of a series of 7 images showing the water falling from a tap, the image i feel is a good representation of what high speed photography should document as the focal point is in focus whilst the mid and backgrounds appears to be one big blur. For this image I have used the manual focus function on my camera, the reason for this is because without the manual focus the main subject in this image, the water droplets would not be in focus and the background would be what the camera chooses to focus on, the reason for this is because the camera is only able to see the background when focusing as this is the only constant subject in the image as the water droplets were falling at a faster pace than the camera was able to recognize them, using the manual focus mode for this and the other water images on my blog has allowed me to focus on the independent droplets as appose to the background by placing a object for example a pen to focus on the area that the water will drop.






with this particular image or example i have tried to use the motion blur affect both during the shoot and via the post production, i have shot the image myself holding one hand out in front of the lens, whilst moving my hand in a fast movement towards the right i have tried to keep up with this by moving the camera at the same pace, you can see that my hand, watch and the product is in focus whilst the background can not be recognised by most viewers, because i have shot the image at around 60th of one second it has given me time to move my hand however still keep the camera handheld without gaining any upwards or downwards movements that could have ruined the image, the effect is easy to create is photoshop however for this particular example i mainly used the image straight from the camera to show how easy it is to create such easy yet intriguing effects.





above are tow shots from my experimentation of fast shutter speeds, after seeing similar photos to this on the web i decided to develop my own, for this shot i had my camera on a tripod and positioned a large bowl on top of a blue piece of card, the images shown above are good example of fast shutter speed shots as they capture the splash and crowing of the water very well, no advanced post production was necessary however i did crop elements of the photo out make it seem as if the experiment wasn't conducted in my kitchen.





this is another example of faster shutter speeds combined with a low F stop number for this i used f 3.5 at around 500th of a second, i choose not to use a faster shutter as i wished to achieve what we can see above the explosion beginning to fall back down, instead of capturing the little lines i chose to use the settings to capture an image that has used a fast shutter but not so fast that you can not understand the movement that was involved if you were present, in addition the shutter speed was also at 500th as i needed the correct amount of light to get the appropriate exposure and didn't want to use a on camera flash or puss the ISO so high that digital noise would appear.






i have chosen to include the above two images on my blog as it demonstrates my inspiration for new ideas and perspectives for photographs, these two images show uniqueness and appeal to me as i haven't seen them done before, the first image if of fortnum and mason in london and shows the spiral staircase as a if it were a snails shell or other circular object, the second image is of two cars behind the one i am a passenger within this image also appears to me as within the mirror reflection the cars are perfectly still and in focus meanwhile the content away from the mirror appears blurred and so suggest or highest the important of my friends behind in their cars.



this is an example of the rembrandt lighting affect, this lighting affect is very popular and so i decided to attempt to produce my own image using the recommended settings from my photography teacher, i have chosen to light the near side of the face and have positioned the model towards the right hand side to suggest that he is trapped and he only has darkness ahead of him, i have however chosen to light my subjects clothing as i feel it shows their personality and approach to life in a meaningful way.





this is another example of high speed photography, i have used my Nikon D70s and have used the full manual mode to allow me to get the intended exposure whilst freezing the action, i have chosen to use F3.5 to allow as much light as possible onto the sensor and also to allow me to shoot at the fastest possible frame rate, the shutter speed was set to around 800th of a second and so frozen the sand, ball and golfers position to all for a action shot, the shot shows good framing and highlights the importance of fast shutter speeds .



Photoshop CS4 Tutorials


in this section of my blog are a number of photoshop tutorials i have followed to create some cool effects for images and even some backgrounds that i have made from scratch 


http://www.youtube.com/watch?v=WrPS7JcSKzc


below are the two results i got from following this tutorial from the above link, i have followed the tutorial for the majority of the time but have also added some personal adjustments.

http://designertoday.com/Tutorials/Photoshop/6178/Ray.of.Light.Photoshop.CS4.Tutorial.aspx

this link will take you to a written tutorial showing how to create a ray of light in your images, my example has been posted below and  i have followed this guide completely to create a similar effect for my image.

http://blogs.oreilly.com/missingmanuals/blog/2008/12/five_fast_photo_effects_in_pho.html

the above tutorial demonstrates how to quickly replace a background in an image, my subsequent finished product is shown below.

Introduction Project

In this project I have effectively used the subsequent techniques, Text Control, Layers, Filters and the Crop tool. All of these tools I have used to a basic level as I am unsure of how to use them to their full potential as I have had restricted time using Photoshop.

The work I have completed at this stage shows development in these skills as I have only used them to a very basic level if I have even used the techniques before prior to this project, for example in the past I haven’t used a text control or layers tool however whilst developing my product I believe I have used the tools effectively for a first attempt, in review of my finished product it can be seen that I have used both tools effectively as the layers tool has been used to allow the pigs face to be the key focus point on this poster along with the spam tin and spam within the burger, I have used the layers tool to bring the attention to the pig at a first glance to draw the viewer in, and I have also used this tool on the spam itself and then tin, I have highlighted the spam and the tin as this is the item of interest and the pig has been used for a initial hook to keep the viewers involved with the product so that they will continue to analyse the poster until ultimately they see what product is being advertised.

The weaknesses I feel that I have after a second look at this product is that the overall product doesn’t look very professional, the reason being for this is that I haven’t used Photoshop before meaning the product lacked good editing skills also in addition to this the photographs taken were not mine and therefore I couldn’t get my thoughts into the final product, if I was to have control of the camera I personally would have taken the image so that more of the settings or surroundings could be seen to allow the viewer to get a feel of the location, furthermore I would have also zoomed further in to cut away the side of the model so that the model was to the left side and more of the setting was offset to the right, I would have personally used this technique to take away the body of the model and I would have also set the image up like this because of the way people read photographs (left to right) this would mean that immediately people would see the focus point and message of the advertised product.

To move towards the standard achieved by professional print photographers I feels that before performing media products such as this I need to have greater understanding of the product its functions and target audience, and I also could have reviewed other products similar to this to see how they are advertised and set out.

Prior to the rebranding of this product SPAM, the target audience was mainly older parents, or people who work a busy lifestyle on the move who don’t have time to prepare big meals.

Since my rebranding of the product I feel that the target audience has significantly changes I now believe that the target audience is from 16-19 year olds from the socioeconomic group of A,B, and C1. Without changing the actual product we have successfully managed to change the focus group from older busy people to the younger market, this has been done via a number of advertising techniques alone that make the product more appealing to the new target audience, the element in which we used to engage our audience is mainly focused upon the pig. Because in this shoot we haven’t used a real pig, the mask created provides a more humorous aspect attracting the younger audience as this technique engages this target audience to “read on”.

To develop the product I feel would use the camera more affectively and as mentioned frame the picture in a different way to allow more a less obvious shoot of a person with a mask, I could achieve this by completely taking away the left side of the body as we look at the image and by doing this would allow for more room for setting on the right. Also I feel I could use Photoshop to create a improved and more professional looking advertising poster.

When creating this advertising campaign we were unaware of all the contributing factors about our target audience if we had known all aspects of interest we would then be able to create a more comprehensive product that would tailor the needs of the targeted audience, If I was to create another campaign similar to this next time I will be able to meet their needs easier as I would known specific bits of information and would create time to find addition information about the target group. This demonstrates my understanding of segmentation systems as I have adapted the product to tailor the requirements of the target audience; one significant change our group brought to the restructure of the advert was to bring a more humorous aspect to the product so that it appeals to a younger audience and therefore fits the requirements of the task.

Initail Skills Assessment